ETAuto Tech Summit 2019

The automotive sector is challenged by proliferating dominance of electric, autonomous and connected vehicles along with debuts of unconventional technology companies like Google, Apple, Tesla, LeEco, Microsoft and startups. Thus, the conventional auto companies have been forced to rethink and re-work on their business strategy. One such outcome has been collaborations among the top industry giants to move beyond manufacturing and turn into mobility service providers. As the auto industry giants embark on a new paradigm – shape, structure, technology, material used in automobiles will also get revolutionised.

Eventually, the rapidly transitioning auto sector is seeking to attain high level of productivity, light weight, faster rate of product development, new safety and emission norms and be prepared to take the leap into the future of mobility.

All this will ensue in to a mega shift in design, development and testing process of automobiles. The sector, which has already been moving away from a major reliance on physical testing to virtual simulation and product verification process, will further incline towards the later in a massive way in want of time and technological sophistication.

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